Welcome to week three of my new series, #IntrovertedBloggerSeries. So far we’ve covered the pros and cons of blogging for introverts, and how to get set up with your blog (step by step).

This week we’re looking at niches, and whether you actually need one or not. This topic is controversial, and there are arguments for and against a niche or not-to-niche.

But what actually is a ‘niche’, though? In marketplace and in sales terms, it means:

Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. In practice, “other companies in this space had to adapt to being niche players”.

A niche is essentially a speciality. Think of restaurants that only serve Italian food. Or writers who specialise in children’s books. Those are niches.

Let’s get started and look at the pros and cons of each side.

Week 3 of blogging for introverts. We're talking niches and whether to have one. It's your choice but you want to make the right one. Read on!

Why have a niche?

A specific niche (or a few related) allows you to become an expert in your topic and be seen as one too

When I started this blog, I didn’t really know 100% what I wanted to write about. All I knew is that I needed a hobby as I was getting bored, and that I liked to write. I’d had a blog during university but that fizzled out because I just didn’t have the drive to write on it. It seemed natural to get another one going, but this time with more energy and drive to carry it on.

Heck, I didn’t and still don’t consider myself the best writer, but I knew I was passionate about a few things. When this blog was born, I wrote about living frugally, anxiety and various other random bits along the way. But I quickly realised that I was only passionate about one thing.


I also knew A LOT about anxiety (seeing as I’ve been diagnosed for a number of years now), and figured I could write lots on the topic. I realised I was a secret expert on anxiety, but my knowledge was never complete. I learned about the mechanics of our brain, how our upbringing affects our traits, and what different personalities there are.

I became almost an expert on anxiety and mental health.

See, when you’re passionate about a topic, you want to learn as much as you can about it. The hours spent researching articles for your blog posts and new ideas help to increase your knowledge. For me, learning became an appetite I just couldn’t fulfil.

As time goes on for you, and you figure out what niche you wan to focus on, you’ll inadvertently become an expert. You’ll be able to answer reader questions in confidence, and increase your overall confidence. Something that introverts may struggle with fro time to time.

See, when you’re passionate about a topic, you want to learn as much as you can about it.

It’s a great feeling and having a niche can really help you with your confidence.

You’ll be seen an expert to other people

Along with the above, once you get going and have found your niche, you’ll become an expert in other people’s eyes, too. Writing about one or two topics allows you to write in detail and provide immense help to your readers.

Although you may not actually want to be seen as an expert (this certainly wasn’t my goal with this blog), naturally this may happen.

You can aim to help one group of people and do it well

The great thing about having a niche is that once you become an expert in your ‘field’, you can really start to help other people with their problems. Personally, I love knowing that my posts on this blog help you, my lovely readers. It keeps me going at the worst of times.

So although when you start your blog this might not be your initial aim (maybe you just want to get writing and get good at it), it might be worth having a think about now. I know that a lot of introverts are quietly confident, and are actually VERY caring friends and family members. Being able to help other people may be ideal in playing on your strengths.

Use your time early on to really think about what you want from your blog and how you want to help your readers.

If you decide to turn your blog into a business, a specific niche works wonders for this

Shout Me Loud explains that, “Income from your blog is directly proportional to the quality of targeted traffic your blog is getting”. Without going into the technicalities of monetising your blog, in general terms it is much easier to please a specific type of reader than just general topics.

Having said that, there are lots of big blogs that appeal to a wide audience. But they receive hundreds of thousands of views per month and rely on advertising income to keep it going.

With a niche blog, you are able to be very specific with who you want to appeal to, and as such provide a product or service to them that they want. You know that you’re going to provide lots of value to your readers, and hopefully lead them onto buying something from you eventually.

Use your time early on to really think about what you want from your blog and how you want to help your readers.

There are arguments for an against having a niche for this reason, and lots of them too. Doing a quick search on Google will show you that. However from my own persona experience, I’ve found it much easier to know what my readers want with a specific focus.

It’s definitely worth considering if monetising is your goal.

SEO (listing in searching engines) can be difficult without a niche

So I don’t want to go into too much detail on this topic as you could probably create a whole separate blog on SEO. But SEO stands for Search Engine Optimisation and relates to how easy it is for search engines to find you.

The topic is huge, but you essentially want Google to be able to find you based on a few key words related to your blog. The more of those key words it finds in your blog, the higher your ranking. SEO is not a quick technique and takes a long time to build up.

If you’ve got lots of topics, the list of key words you’re going to have will be as long as your arm. Google is going to struggle to find you and you’re going to be competing with more people to rank in search engines. However, the less and more specific your keywords, the easier it becomes.

Therefore having a specific niche with very specific key words means you’ll be found much easier in search engines, than you would if you had 5+ topics you write about.

Why not to have a niche?

There are successful blogs that don’t have a niche

As mentioned above, there are plenty of blogs that don’t have a specific niche and still do well. Although it may be harder to build up a readership initially, the sky really is your limit when it comes to gaining new readers. Here are some examples:

Pretty52 – I discovered this blog some years ago but still follow them on Facebook. They cover a broad range of topics including entertainment, style, relationships and healthy living.

This appealed to the university student I was at the time as I loved reading their posts on surviving university. I also enjoyed reading their guest posts and I used it to waste away the hours I should have spent studying.

There are plenty of blogs that don’t have a specific niche and still do well.

As you can imagine, Pretty52 is still going strong and will probably be raking in the cash from advertising.

Zenhabits – A personal development blog which has over 100k email subscribers (i.e. a very successful broad niche blog) and receives millions of views each month. I’ve read some pretty inspiring posts on Zenhabits, and could be seen as being a non-niche blog. However, the writer Leo Babauta has released a book, developing courses, an app, and more.

It just goes to show that you can still be wildly successful without a specific niche.

Without a niche you are free to write about what you truly want to write about

Initially, you may want to start a blog purely to write. I started this blog because I love writing and wanted an outlet for my mental health. I told my doctor about this blog, and she thought it was an amazing idea, and I’ve written before about the benefits of writing for your anxiety.

So although having a niche has worked great for me, it might not be what you want. In addition, although you may want to please your readers, you can do whatever YOU want with your blog. It’s yours and yours only. So if you decide you don’t want to blog for readers, and just want an outlet, go ahead and do it.

Your readers are following YOU and not a topic (more personal)

I read somewhere recently (can’t remember where though!), that a blogger had decided to be niche-less to be true to herself. She explained that she wanted to be true to herself and wanted people to see HER and not just her blog.

Although you may want to please your readers, you can do whatever YOU want with your blog.

I thought this was fantastic. I noticed that that particular blog post had over 160 comments from people who resonated with her message. Quite rightly, too.

See when you blog to help other people (which I get, but human beings are inherently selfish), you kinda forget about you, the actual writer of the blog. I know that some people create a brand around themselves, thus making it more personal; but some don’t.

This very blog’s link has no mention of my name in it and could really be seen as a completely separate entity to me. Although I don’t mind this and do include some very personal issues on this blog, people visit this blog to look for advice.

As an introvert, this suits me fine as I can choose to share as much or as little personal info as I want. But when you blog without a niche and just focus on you, it makes it VERY personal.

That could be what you want. Its your choice now.

So what do you do?

Ultimately the choice is up to you.

For me, I found specialising in a mental health blog has been the catalyst to much more. I’ve found the direction that I’m passionate in, I now know what I’m good at, and how I’m going to move the blog forward.

Without that I think I would have aimlessly rambled on without helping any of you, and that’s not why I started this blog. But as I said – this decision is for you to make, and what your heart wants.

Follow it!

What to do if you still can’t decide

Whether to pick a niche or not is a tough call to make. It is worth mentioning that you may not know at the start. You may have to just get going and start writing. You’ll develop your writing voice and style as time passes, and learn what excites you and your readers.

Above all though, carry on. Don’t you dare give up!


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